Here it is, my latest logo creation! This logo is for Western Legacies - a photography team with a passion for capturing the western way of life. Jordan & Krystal, the hard-working cowgirls behind this company (& behind the lens) wanted a logo that had a retro cowboy feel, with a tooled-leather look, and very indicative of their pride in the western, ranching way of life.
I loved that when I asked them to describe their aesthetic, they told me they wanted their logo to have the same feel as this quote:
“I want to be beautiful the way worn out things are. Touched by time & proud to be rough around the edges with a story to tell.”
The predominant 'Western' script is hand-lettered, and the logo artwork is hand-drawn. As you can see, we created several different versions of the logo, as well as a text only version to be used as a watermark on the client's photography. I believe in the power of variety & versatility in my logo designs, and like to give my clients several logo options for their marketing needs.
Thank you Jordan & Krystal for this opportunity! And thank you for strong ideas & inspiration - I love the final result!