Branding — Blog — Neon Moon Design Co.

I'm so incredibly excited about this logo. When Alyson came to me with her ideas for this project, I was over the moon. I have created artwork for Alyson before, and she is always wonderful to work with - positive, enthusiastic, and full of incredible ideas. She's what this graphic designer's dreams are made of.

This logo is for Alyson's soon-to-be online boutique Thunderbird Collective. She describes it as a 'ranchy meets boho' specialty boutique with eclectic tees, apparel, accessories, and home decor.

Thunderbird Collective | Logo Design

When I asked who her ideal customer was, she said her customer is 'female - early twenties to sassy 60's and has an appreciation & love for the past and vintage. She's an old soul. She has a deep emotional connection to old barns & old pick-up trucks. She would prefer to spend the day sipping sweet tea and eating buttermilk pie on her family's front porch. She most likely has a strong agricultural background. She has simple roots & big dreams.' Oh, and she listens to Miranda Lambert, The Eagles, Waylon Jennings and Fleetwood Mac. Do you understand now why I love this lady's vision. She descriptive, specific, and right up my alley. LOVE.

We agreed that the logo should feel a little bit country, but a little bit 70's rock-n-roll. Vintage and nostalgic, feminine yet bold. I am so excited & proud of the finished product. The logo is entirely hand-lettered and hand-drawn - which adds an approachable & vintage western vibe to the bold, simple thunderbird emblem.

Since her vision was so deliciously specific, and it would be a shame not to, I have also shared the mood board I designed inspired by her dreamy descriptions, as well as the several different versions of her logo that I created, plus a few collateral items.

Obviously, you need to stay tuned, because the Thunderbird Collective is what every dirt-road-driving, road-trip loving, graphic-tee wearing, day-dreamer needs in their life. I am so thrilled.

Thanks for allowing me to be a part of this project Alyson. I CAN NOT WAIT to see what's next.