Thunderbird Collective | Logo Design

Introducing: Thunderbird Collective | Logo Reveal

May 7, 2017

I'm so incredibly excited about this logo. When Alyson came to me with her ideas for this project, I was over the moon. I have created artwork for Alyson before, and she is always wonderful to work with - positive, enthusiastic, and full of incredible ideas. She's what this graphic designer's dreams are made of.

This logo is for Alyson's soon-to-be online boutique Thunderbird Collective. She describes it as a 'ranchy meets boho' specialty boutique with eclectic tees, apparel, accessories, and home decor.

Thunderbird Collective | Logo Design

When I asked who her ideal customer was, she said her customer is 'female - early twenties to sassy 60's and has an appreciation & love for the past and vintage. She's an old soul. She has a deep emotional connection to old barns & old pick-up trucks. She would prefer to spend the day sipping sweet tea and eating buttermilk pie on her family's front porch. She most likely has a strong agricultural background. She has simple roots & big dreams.' Oh, and she listens to Miranda Lambert, The Eagles, Waylon Jennings and Fleetwood Mac. Do you understand now why I love this lady's vision. She descriptive, specific, and right up my alley. LOVE.

We agreed that the logo should feel a little bit country, but a little bit 70's rock-n-roll. Vintage and nostalgic, feminine yet bold. I am so excited & proud of the finished product. The logo is entirely hand-lettered and hand-drawn - which adds an approachable & vintage western vibe to the bold, simple thunderbird emblem.

Since her vision was so deliciously specific, and it would be a shame not to, I have also shared the mood board I designed inspired by her dreamy descriptions, as well as the several different versions of her logo that I created, plus a few collateral items.

Obviously, you need to stay tuned, because the Thunderbird Collective is what every dirt-road-driving, road-trip loving, graphic-tee wearing, day-dreamer needs in their life. I am so thrilled.

Thanks for allowing me to be a part of this project Alyson. I CAN NOT WAIT to see what's next.

Inspired by Alyson's description, I created this little piece of hand-lettering to help embody the Thunderbird Collective brand.

Visit Thunderbird Collective

Merry & Bright | Christmas Cards

December 27, 2016

It's the most wonderful time of the year!

Of course, I had super high expectations for our Christmas cards this year. I wanted our first official Christmas card as husband & wife to be extra special. Meaning, I would be way ahead of schedule. Each envelope would be carefully & perfectly addressed with pen & ink calligraphy, EVEN the return addresses. I would cultivate festive vintage holiday stamps, and hand-cut colorful paper envelope liners to add even more holiday flair. Ha.

Well... a few of those things happened. I did use some of the beautiful stamps I inherited from my grandmother's collection to add some additional charm to the adorable winter birds & vintage truck stamps that I recently bought at the post-office. (My favorite place to browse vintage stamps is on Etsy. If you're interested in finding some for next year, take a look at these beauties - here & here.) I did manage to practice my calligraphy, but it was far from perfect. And I did remember to include return addresses this year, but they were hastily done with a white Gelly Roll pen, not my calligraphy pen. (Yes, the same Gelly Roll pens you used in middle school - the white ink one is a frequently used one in my pen-case.) I did not do envelope liners, but I did include a photo of the ones I did last year to show you what my aspirations were (below). And I did manage to get (most) of my cards out before Christmas (just barely), but will be sending some out a little late because I had to order more envelopes (because, there were plenty of discarded ones after my ink dripped, or my nib caught, or I ran out of room for the rest of the address... or all of the above. Calligraphy is hard.)

The ghost of Christmas cards past. Note, the festive holiday envelope liners.

So, please do not have any delusions of grandeur about my experience of sending out Christmas Cards. Let me tell you - I made it happen, but it was not easy. I was not sipping egg-nog in front of the fire, or penning sweet sentiments while the scent of Christmas cookies wafted from the kitchen. What I was doing was sitting at my make-shift desk, with my unorganized address book while cheesy Lifetime Christmas movies played in the background. It did smell like grandma's freshly made Christmas cookies thanks to my new favorite candle from The Bluebell Mercantile (scent: Gladys' Kitchen) & I did bask in the comfort of our humble little Christmas tree. But despite the stress & rush, what I did find was that writing each individual address out by hand was a great testament to the season - it forced me to pause and reflect on the wonderful family and friends who we have shared countless memories with over the last year. It allowed me to linger on our beautiful wedding photos and reflect on the trip of a lifetime - our wedding week in Cody, Wyoming.

So, despite my Christmas card experience not going quite as planned, I am so glad I did it. Not only do I get to share our best wishes and wedding photos with those we love, but it allowed me to take a moment and bless each of these people in our lives as I carefully penned their addresses. It was a great cause for reflection, which in the end, is really what this season is all about, right?

Christmas calligraphy & (some) vintage stamps.

Now, for my second round of Christmas cards (the ones that I did later because I ran out of envelopes...) I decided to change things up a bit, since I no longer felt the pressure of the Christmas rush and I was working with a smaller quantity of envelopes. I took the time to experiment with different materials. I thought I would share some of my favorite tools so that you can try them too.

First, I traded the white ink out for red. My favorite is the Winsor & Newton goache - this time in Primary Red. I also tried a new calligraphy nib - the Hiro 40 Nib - which I loved. Then, just for fun - I did some hand-lettering/faux-calligraphy with a white Posca marker & a Tombow Fudenosuke dual-tip brush pen for some shadowing. Both of these are great tools for practicing your own hand-lettering and brush calligraphy.

Thanks you for visiting & observing my adventures in addressing envelopes. I really appreciate it.

I hope your holiday season was wonderful, your Christmas was merry & your New Year is happy!

Best,

Etta